About Us
Primal is a B Corp–certified circular footwear company transforming how hotels, spas, retailers, and travel brands approach slippers, flip-flops, and insoles. Made in Portugal from regenerative cork and proprietary bio-based materials,
Primal’s products combine premium comfort with a significantly lower environmental footprint. The circular cork slippers and insoles are supported by a reverse-logistics system that collects used products and recycles their material into new product layers, while the next-generation Fløps use a mono-material, anti-slip biopolymer design engineered for durability, washability, and responsible end-of-life recyclability.
By replacing conventional synthetic and single-use footwear, Primal helps partners reduce landfill waste, recover valuable materials, and lower reliance on fossil-based inputs — without compromising the guest experience.
The mission is simple: maximum comfort, minimal footprint
Year Founded:
2021
Country:
Portugal
Funding Stage:
Other
Product Stage:
Late Stage Growth
