About Us
PureZone is developing an innovative additive for environmentally friendly paints and coatings that significantly improves atmospheric air quality by reducing carbon dioxide (CO₂) and volatile organic compounds (VOCs). Applied over large surface areas, coatings with the PureZone additive have the potential to rival natural carbon sinks in their ability to remove excess CO₂ from the atmosphere.
As the global building and construction industries strive to meet legally binding net-zero greenhouse gas emissions targets by 2050, the coatings industry — thanks to the vast surface areas it covers — can play a vital role.
The PureZone additive is a white, solid, stable, and cost-effective solution that captures and stores CO₂, purifies the air from VOCs, and releases oxygen. Just 5 liters of paint with PureZone additive delivers the same annual CO₂ capture potential as a fully grown tree through photosynthesis — offering a practical, scalable way to turn buildings into active contributors to climate and air quality improvement.
